Joshua Hoetmer·Mental Performance Consultant

Person-centred.
Performance-driven.

Helping committed athletes perform under pressure, navigate setbacks, and build a deeper understanding of themselves.

Competitive & Pro Athletes·In Person & Virtual·Across North America
Trusted by
Hockey CanadaSaskatoon BladesVauxhall Academy of BaseballLongwood LancersMovember
Supporting athletes from junior and collegiate levels through to the NHL and MLB.

A Decade Where Psychology
Meets Performance

Joshua Hoetmer, CMPC Joshua Hoetmer presenting to athletes and coaches

I help committed athletes build the mental skills to perform under pressure, respond to setbacks, and navigate the demands of competitive sport — while supporting their overall wellbeing and enjoyment of the game. My approach combines evidence-informed mental performance strategies with a confidential, athlete-centred relationship that respects the person behind the performance.

A decadeIn applied practice
Junior → ProIncl. NHL & MLB
North AmericaIn person & virtual
1-on-1Confidential

Before I worked with athletes, I studied them — researching how they cope with stress and navigate transitions as a member of the Emotion and Sport Performance Lab.

Based in Lethbridge, Alberta, I work with athletes, coaches, and organizations across North America.

CMPC®Certified Mental Performance Consultant · AASP & CSPA
CTCounselling Therapist (ACTA)
M.A.Counselling Psychology · Yorkville University
B.A. Psychology · University of Lethbridge
★ 2017Young Professional of the Year · Canadian Sport Psychology Association (CSPA)
In a world dominated by social media, I value confidentiality above all. Your information stays private and is never used for promotion.

Serious Performance.
Person-Centred Development.

Mental performance consulting informed by research, refined through applied experience, and designed for competitive sport — helping athletes develop the skills, self-awareness, and habits that support consistent performance and enjoyment of sport.

Applying research in Mental Fortitude Training and the Gold Medal Profile for Sport Psychology — the competency framework used across Canadian high-performance sport.

Athlete-Centred

Every athlete brings a different story, pressure system, and environment. The work starts with the person, not just the stat line.

Evidence-Informed

Grounded in peer-reviewed research across sport science, mental performance, and psychology — not guesswork or gimmicks.

Practical

Not just insight. Athletes leave with tools they can apply in practice, competition, recovery, and daily life.

Confidential

Your life, personal, and mental health conversations are always protected — private, full stop. The performance work — mindfulness, routines, preparation — is training like any other: the mental equivalent of the weight room, and worth being open about.

Where I can help
Know Yourself
Self-awareness · Motivation

Discover how your personality traits shape patterns in motivation, emotion, perception, and behaviour — and build the self-awareness to work with them, not against them.

Mental Skills Training
Confidence · Attentional control

Develop the core mental skills — goal setting, imagery, self-talk, and arousal control — that turn intention into consistent action when training and competition demand the most.

Pressure & Mindset
Stress management · Emotion & arousal regulation

Learn how we appraise pressure — challenge or threat — and how to manage the thinking traps that come with it, so you stay clear and composed when it matters most.

Performing When It Counts
Resilience · Attentional control

The point of the work: staying motivated, focused, and confident, regulating emotion under stress, and executing your skills automatically — so you deliver when the pressure is highest.

Team Environment
Teamwork · Communication

Help your team build an environment that balances real challenge with genuine support — where athletes take risks, learn from setbacks, and perform together under pressure. I work within your environment rather than around it, integrated with your coaches and support team, and every engagement is grounded in Safe Sport principles that protect each athlete’s safety, dignity, and wellbeing.

Coach & Leadership Consulting
Athlete–coach relationship · Leadership

Work with coaches and leaders to create and model that environment — translating sport psychology into practical habits that fit the daily realities of training and competition.

Frameworks referenced

Fletcher, D., & Sarkar, M. (2016). Mental fortitude training: An evidence-based approach to developing psychological resilience for sustained success. Journal of Sport Psychology in Action, 7(3), 135–157. https://doi.org/10.1080/21520704.2016.1255496

Durand-Bush, N., Baker, J., van den Berg, F., Richard, V., & Bloom, G. A. (2023). The Gold Medal Profile for Sport Psychology (GMP-SP). Journal of Applied Sport Psychology, 35(4), 547–570. https://doi.org/10.1080/10413200.2022.2055224

Choose Your
Commitment

Built for athletes and organizations serious about developing the mental side of performance over time — not a quick fix.

1
Individual Session
$220per session

Targeted work on a single challenge — ideal if you're using health benefits or insurance, or want to test the fit first.

  • Health benefits eligible
  • 45–60 minutes
  • In-person or virtual
4–8
Month Commitment
$2,100 / $3,8004-month / 8-month

Ongoing, structured development — assessment, mental skills work, and progress reviews across a four- or eight-month period.

  • Initial assessment
  • 2–3 sessions per month
  • Personalized approach
  • Mid-point & final review
  • Between-session support
Pro
Pro Retainer
Customby inquiry

Ongoing, year-round support for professional athletes — priority access and a fully integrated working relationship.

  • Year-round availability
  • Priority scheduling
  • In-person & remote
  • Fully tailored program
Team
Teams & Organizations
Customby inquiry

Season-long or multi-year programs for junior, collegiate, and professional teams — embedded in your daily training environment and built around your staff, schedule, and structure.

  • Program design & delivery
  • Coach & staff consulting
  • Workshops & group sessions
  • Individual athlete sessions
  • Integrated with your support team
  • Tailored to your organization

All prices in Canadian dollars (CAD).

Questions, Answered

A few things athletes, parents, and coaches ask before reaching out. If yours isn't here, just send a message.

What does a mental performance consultant do?

I help athletes and teams strengthen the mental side of performance — building confidence, sharpening focus under pressure, managing competitive anxiety, setting goals, and responding to setbacks. The aim is performing consistently when it counts, and staying healthy doing it. The Certified Mental Performance Consultant® (CMPC®) credential I hold is the only nationally accredited certification for this work in Canada and the U.S., administered in partnership by the Association for Applied Sport Psychology (AASP) and the Canadian Sport Psychology Association (CSPA)

You’re both a CMPC® and a Counselling Therapist — what does that mean for me?

It means I can support both your performance and your mental health, which a mental performance consultant alone isn’t trained to do. As a CMPC®, I build the mental skills that help you perform. As a Counselling Therapist registered with ACTA, I’m also qualified to assess and treat concerns affecting your mental, emotional, and relational wellbeing — using evidence-based counselling and psychotherapy — so when what’s affecting your sport runs deeper than sport, we don’t have to stop and hand you to someone new. What I don’t do is diagnose mental illness or prescribe medication — that’s the role of psychologists and physicians, and I’ll connect you with one when that’s what’s needed.

How do I know if I need performance work or mental-health support?

Think of it as a continuum. Most of my work sits on the performance side — building and fine-tuning the mental skills that help you train and compete well, and supporting you through setbacks, return from injury, and sport-life balance. When stress, mood, or life weighs on you beyond that, counselling is the better fit — and because I’m trained in both, we can start wherever you are and adjust as things change rather than forcing your situation into one box. If you ever need care beyond my scope, I’ll help you find the right professional.

Are you a sport psychologist?

No — I’m a Certified Mental Performance Consultant® and a Counselling Therapist, not a registered psychologist. The practical difference: psychologists can formally diagnose mental illness through clinical assessment. My focus is performance and counselling support, and I refer for psychological assessment when it’s called for.

Who do you work with?

Committed athletes from junior and collegiate levels through to the professional ranks, plus coaches and organizations building a stronger team environment. My experience runs deepest in hockey and baseball — including work at the NHL and MLB level — but the mental side of performance carries across sports.

Do we meet in person or online?

Both. I’m based in Lethbridge, Alberta and work in person locally, and virtually with athletes and teams across North America.

What does working together actually look like?

We start by understanding you — your goals, your pressures, and how you respond to them. From there we build practical mental skills you can use in training, competition, and daily life. Some people come for a single focused session; others work together across a season.

Is what we talk about confidential?

Yes. As a Counselling Therapist I practise under ACTA’s Code of Ethics and Standards of Practice, which hold me to strict confidentiality. What you share stays private and is never used for promotion.

Can I use health benefits to cover sessions?

Counselling therapy is included in many extended health plans, though coverage depends on your provider and plan. Mental performance sessions can vary by plan — I’m happy to provide documentation, so check with your insurer about coverage for counselling services.

Let's Talk About
Your Goals

Location
Lethbridge, Alberta, Canada
In-person & virtual sessions available
Send a message below and I’ll follow up personally.

For your privacy, please don’t share sensitive health or personal details in this form — we’ll cover those securely once we connect.