JOSHUA HOETMER
Mental Performance Consultant

YOUR SPORT.
YOUR MIND.
YOUR WAY FORWARD.

For where you are—and where you want to go.

Start a conversation
Experience includes
How I help

More to your game.

Build confidence, handle pressure, and respond to setbacks—with support shaped around you.

Knowing How to Maximize Your PotentialSelf-awareness · Growth · Balance

Understand yourself, set meaningful goals, and build self-belief. Learn from feedback and setbacks, recognize progress, and make room to switch off and enjoy life beyond sport.

Knowing How to Work with Your EnvironmentRelationships · Support · Adaptability

Focus on what you can influence, communicate your needs, and strengthen relationships with coaches and teammates. For teams, we build shared goals and a safe environment that supports and challenges athletes.

Knowing How to Deliver High PerformancePreparation · Execution · Reflection

Prepare with purpose, manage emotions, and trust your skills under pressure. Build routines, adapt when plans change, and learn from each performance.

Inspired by Graham Jones’s work on Superior Performance Intelligence.

About me

Who you’ll work with.

Practical mental performance support for athletes, coaches, and teams.

We start with what’s happening for you—your goals, pressures, and setbacks—and find ways forward together.

My approach combines mental performance, counselling, and experience across levels of sport. Your goals matter. So does life beyond them.

Experience & qualifications
Certified Mental Performance Consultant certification logo

Certified Mental Performance Consultant®

CMPC® · Association for Applied Sport Psychology (AASP) & Canadian Sport Psychology Association (CSPA)

Association of Counselling Therapy of Alberta

Counselling Therapist

Association of Counselling Therapy of Alberta (ACTA)

Education

  • M.A. Counselling Psychology · Yorkville University
  • B.A. Psychology · University of Lethbridge
    • Former member of the Emotion and Sport Performance Lab, researching stress and transitions in sport.

Experience

My experience spans junior and collegiate sport through to the NHL and MLB, with a focus on hockey and baseball. My work includes Hockey Canada, the Saskatoon Blades, Vauxhall Academy of Baseball, the Longwood Lancers, and Movember.

Recipient of the Canadian Sport Psychology Association’s 2017 Young Professional of the Year award.

Work together

Support that fits.

Individual SessionsA specific challenge, a goal, or a place to start.
  • 45–60 minutes
  • In-person or virtual
  • Benefits coverage depends on your plan
Ongoing SupportBuild and apply mental skills throughout your season.

Four- or eight-month options with time to practice, reflect, and adjust.

  • 2–3 virtual meetings monthly, 30–50 minutes each
  • Text check-ins between meetings
  • Mental Metrics Lab access and athlete-friendly assessment results
  • Personalized app-based training and reminders
  • Baseline assessment and follow up measurement
  • Engagement tracking to guide support

For professional athletes, a year-long retainer provides ongoing, personalized support and priority scheduling, in person or remotely.

Teams & OrganizationsSupport shaped around your athletes, coaches, and staff.

Season-long or multi-year support, integrated with your coaches and support team.

  • Program design and delivery
  • Workshops and group sessions
  • Individual athlete sessions
  • Coach and staff consulting
FAQ

A few things to know.

What does working together look like?

We discuss your goals and challenges, then build practical skills for training, competition, and daily life. Choose a focused session or ongoing support.

Mental performance or counselling — what’s the difference?

Mental performance focuses on confidence, focus, and managing pressure. Counselling addresses mental, emotional, and relationship concerns. There’s a natural overlap: mental health and performance are connected, much like physical health and physical performance. Our work can draw on both, depending on your needs.

I’m a CMPC® and Counselling Therapist registered with ACTA, not a registered psychologist. I don’t diagnose mental illness or prescribe medication, and refer when needed.

Do we meet in person or online?

Both—in person in Lethbridge, Alberta, or virtually across North America.

Is what we talk about confidential?

My practice is guided by the codes of ethics and professional standards of the Association of Counselling Therapy of Alberta (ACTA) and the Canadian Sport Psychology Association (CSPA), including confidentiality requirements. We’ll discuss confidentiality and its limits before we begin. What you share is never used for promotion.

Can I use health benefits?

Potentially, for individual sessions—depending on your provider and coverage. Check with your insurer to confirm which services and practitioner credentials your plan covers. I can provide documentation.

Contact

What’s on your mind?

Location
Lethbridge, Alberta, Canada
In-person & virtual sessions available
Tell me what you’d like to work on. I’ll reply personally.
Joshua HoetmerJoshua Hoetmer speaking at a podium

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